Visa is the world’s leading payments brand and the largest payments system worldwide. Visa-branded cards generate almost US$2 trillion in annual volume and are accepted at over 22 million locations around the world. Visa is a leader in Internet based payments and is pioneering the creation of u-commerce, or universal commerce - the ability to conduct commerce anytime, anywhere, over any type of device.
As one of Copa de Américas biggest sponsors, Visa wanted to create an interactive portal for clients as well as prospective clients. Copa de America is one of the most important and prestigious international soccer tournaments in the Americas with millions of spectators following the games. The application for the portal needed to be eye-catching, however straightforward and simple to use.
Using .NET and Flash technologies, Truelogic developed the official VISA Copa de América Portal. The site included sections for sports commentaries, team and match updates, as well as an application to view video-recorded game highlights.
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